Digital Marketing · March 28, 2026Why a new website doesn't attract customers by magicA new site doesn't bring customers on its own. What it needs to attract visitors and convert them: SEO, ads, social media, content, trust and measuring the right things.Blog
Practical guides to selling more with your website in Costa Rica: websites, online stores, SEO and advertising.
Digital Marketing · March 28, 2026Why a new website doesn't attract customers by magicA new site doesn't bring customers on its own. What it needs to attract visitors and convert them: SEO, ads, social media, content, trust and measuring the right things.
Web Design · March 10, 2026Responsive web design: a complete guideWhat a responsive site is, why Google looks at the mobile version first, and how to check and improve your site's speed and usability on phones.
E-commerce · February 1, 2026Shopify or WordPress: which is better for selling online?Shopify or WordPress with WooCommerce: ease of use, costs, SEO, security and payments in Costa Rica compared in a table, with a recommendation for each case.
Web Development · December 12, 2025Wix or your own website: which suits your business?Wix or your own website: real costs, control, SEO and growth compared in a table, with the cases where each makes sense and how to migrate.
Web Design · December 8, 2025What is WordPress? Pros, cons and what it's forWhat WordPress is and what it's for, WordPress.org vs WordPress.com, its pros and cons in a table, how much maintenance it needs and when it makes sense.
Web Design · December 7, 2025Linktree or your own website: which does more for your brand?Linktree or your own website: design, brand, SEO, analytics, sales and costs compared, when each makes sense and how to move from a link in bio to your own site.
Digital Marketing · December 6, 2025Google Ads for beginners: a guide to starting without losing moneyGoogle Ads for beginners: the basics, how to build your first search campaign step by step, how to optimize it and the mistakes that cost the most.
Web Development · November 16, 2025Web development in Costa Rica: a guide to hiring developers or an agencyHow to hire web development in Costa Rica: types of project, freelancer, agency or in-house team, what to ask, what goes in the contract and what drives the cost.
Web Development · November 16, 2025Websites for tourism in Costa Rica: a guide for hotels, tours and agenciesWhat a hotel, tour or travel agency website in Costa Rica needs: English, direct bookings, payments in dollars, reviews, photos, SEO and speed.
Web Development · November 11, 2025Web design for small businesses in Costa Rica: a guide to growingWhat a small business website in Costa Rica needs: pages, WhatsApp contact, local SEO, what to prepare, how to maintain it and common mistakes.
Web Development · November 11, 2025Web design and development trends in Costa Rica for 2026The trends that change a site's results in Costa Rica: speed, AI search, local payments, self-service, accessibility and English.
Digital Marketing · November 9, 2025How to choose the perfect domain name for your businessHow to choose and register your business's domain: .cr or .com, short names, keywords, a practical example, how to connect it and how not to lose it.
Digital Marketing · November 8, 2025The Google Display Network: a guide for businessesWhat the Google Display Network is, where your ads appear, formats, targeting, remarketing, how to measure, and the mistakes that spend without selling.
Digital Marketing · November 8, 2025Digital ads: TikTok vs. Facebook, Instagram and GoogleHow TikTok, Facebook, Instagram, Google Display and Google Search ads differ, what each one is good for and how to choose for your business.
Digital Marketing · November 8, 2025What to expect when you pay for Google ads: costs, timelines and resultsWhat happens when you pay for Google ads: whether you can pay to rank first, what drives the cost, how long results take and how to know if it's working.
Web Design · October 17, 2025What to expect from a web agency when building your site: the process step by stepWhat a good web agency should do at each stage: the first call, proposal, design, development, content, testing, launch and support, and the warning signs.
Digital Marketing · September 9, 2025SEO in Costa Rica: a complete guide to ranking your business on GoogleHow to rank your business on Google in Costa Rica: keywords, local, technical and content SEO, how to measure results and how to choose an SEO expert.
Web Design · August 16, 2025How a website works: a simple guide for businessesWhat a website is, what happens when someone types its address, what it's made of (domain, hosting, code, content) and how it's built and maintained.
Web Design · August 6, 2025Logo design in Costa Rica: how to choose the best serviceHow to choose who designs your logo in Costa Rica: what makes a good logo, freelancer or agency, how to evaluate, which files to ask for and how to register your trademark.
Social Media · August 6, 2025Social media management in Costa Rica: how to choose a good serviceHow to choose a social media management service in Costa Rica: goals, what it should include, how to check results, questions to ask and contracts.
E-commerce · July 20, 2025E-commerce in Costa Rica: a complete guide to selling onlineHow to sell online in Costa Rica: legal requirements, e-invoicing, platforms, SINPE Móvil and cards, shipping, marketing and what a store costs.
User Experience · July 18, 2025Accessible web design: how to build inclusive sitesWhat accessible web design is, what the WCAG 2.2 guidelines ask for, how to check your site in 30 minutes and what to fix first. A practical guide.
Web Design · July 18, 2025Which platform should you choose for your website? WordPress, Wix, Shopify and moreWordPress, Wix, Squarespace, Shopify or custom: what each platform offers, how much maintenance it needs and which suits your business in Costa Rica.
User Experience · October 24, 2024Visual design and user experience: how to transform your websiteHow to use hierarchy, color, typography, space and images so your site is understood and sells, and how to improve the user experience with simple tests.
