Social media setup and management for small businesses
Strategy, original content, community management, ads and reports for small businesses' social media, connected to your website, in English and Spanish.
Social media is where many customers discover you and remember you; your website is where they confirm you're serious and write to you or buy. We set up and manage social media for small businesses with that idea in mind: original content, real conversations with your customers, ads with measurable goals, and everything connected to your site. If your audience is both Costa Rican and international, we post in both languages.
What's included
Strategy
A written plan: who we're talking to, on which networks, with which messages, how often and how we'll measure whether it works. The starting question is simple: where does your customer spend the most time?
Original content
- Photos and videos of your business, not stock images.
- Short vertical videos for Reels and TikTok.
- Real stories and "behind the scenes" posts that make your brand human.
- Copy in your business's voice and a monthly calendar you approve.
Community management
Replies to comments and messages with accurate information, and a heads-up to you when a conversation is ready to close a sale or needs your attention.
Ads
Campaigns on Facebook, Instagram, TikTok or LinkedIn with a clear goal (messages, visits, sales), targeted to your area and measured by results.
Reports
Every month: reach, messages received, visits to your site, leads and cost per result, with conclusions and next steps.
Which networks suit you
| Network | Best for |
|---|---|
| Local businesses, events, audiences of all ages; ads that open WhatsApp | |
| Visual brands: food, fashion, beauty, tourism, interiors | |
| TikTok | Showing products and experiences with short video, younger audiences |
| Business-to-business and professional services |
You don't need to be on all of them. Two networks run well beat five abandoned ones.
Pricing
The price depends on:
- How many networks we manage.
- How many posts a month, and of what kind (image, carousel, video).
- Production: whether it includes photo or video shoots.
- Message handling, and during which hours.
- Ads: campaign management is quoted separately, and ad spend is paid directly to the platform.
We send you a tailored quote after a free 30-minute video call.
How we work
- A video call to get to know your business, your audience and your goals.
- Strategy and calendar for the first month.
- Content production and your approval.
- Publishing, community management and ads.
- A monthly report and adjustments.
The accounts, the ad account and the content we produce are always in your business's name.
Before you hire anyone
If your social media sends people to a slow or confusing page, start with the website: that's where sales close.