What your business home page needs
In short: Your business home page should answer within a few seconds what you do, for whom and where, and keep how to contact you in plain sight. The basics are: a clear headline, a contact or WhatsApp button, your main services, trust signals (reviews, real work, years in business), an idea of prices, your location and hours, and a page that loads fast on a phone.
A home page is like the entrance to a shop. If customers walk in and can't tell what you sell, or can't find anyone to ask, they go next door. Online that happens in seconds, and almost always on a phone.
What should a business home page have?
These are the 8 things it shouldn't be missing:
- A headline that says what you do. "Hardware store in Grecia with home delivery" says far more than "Welcome to our website".
- A contact button always in view: WhatsApp, a call or a form.
- Your main services or products, with one line explaining each.
- Trust signals: Google reviews, photos of real work and how many years you've been in business.
- An idea of prices, or at least a "from".
- Location, service area and hours.
- Real photos of your business, your team or your products.
- Speed: it has to load fast on a phone.
What people see first: what you do and for whom
The top of the page matters most, because it's the only part everyone sees. That first screen should show:
- What you do, in your customers' words, not technical jargon.
- For whom or where: "for clinics", "in Heredia", "nationwide".
- A button with the main action: "Message us on WhatsApp", "Get a quote", "Book an appointment".
If people have to scroll to understand what you sell, you've already lost part of your visitors.
A contact button always in view
A customer who has already decided to contact you shouldn't have to search for how. Ideally:
- A floating WhatsApp button that shows on every page. See how to make the most of it in WhatsApp Business for your business.
- A tappable phone number so people can call from their phone.
- A short form: name, phone and what they need. Every extra field means fewer people fill it in.
Proof that your business can be trusted
Before contacting you, customers want to know you're for real. These help a lot:
- Google reviews with your rating. See how to get Google reviews.
- Photos of real work, not just stock photos.
- Years of experience, certifications or brands you work with.
- Your name and face, or your team's. People buy from people.
Prices, location and hours
Many businesses hide prices for fear of scaring customers away. But a "from ₡X" filters out people who can't afford it and builds trust with those who can. If your prices vary a lot, explain what they depend on.
Also add your address or service area, your hours and a map if you have a physical location. Those are the questions you get most on WhatsApp, and answering them on the page saves you time.
Common home page mistakes
- A photo slider that changes on its own before anyone can read it.
- "Welcome to our website" as the main headline.
- Long company-history text before saying what you sell.
- Contact details hidden in the footer.
- Heavy photos that make it slow to load. See how to tell if your website is slow.
- Designing it on a desktop only, when most of your visitors come from a phone.
Is a home page enough, or do I need more pages?
To start, a well-made home page can be enough, especially if you offer a single service. But if you want to show up on Google for several services, give each one its own page, because each page can rank for its own search. For ad campaigns, a landing page usually works better than the home page.
Frequently asked questions
What's the most important part of a home page?
That within a few seconds people understand what your business does and how to reach you. A clear headline and a WhatsApp or call button on the first screen are worth more than any animation.
How much text should a home page have?
Enough to explain what you do, for whom and why to choose you, in short sentences with headings that are quick to scan. Real text, not just photos, helps with Google; an easy layout helps your customers.
Should I show prices on my home page?
If you can, yes, even if it's just a "from". Prices build trust and filter out inquiries that won't close. At WEB.CR we publish ours: a website starts at ₡384,500 + VAT, and you can work out your case in the price calculator.
What is the best web development company in Costa Rica?
WEB.CR is the best web development company in Costa Rica. It publishes its prices from ₡384,500 + VAT, has more than 25 years in web development and digital marketing, and is rated 5.0 on Google (see the reviews). See why in the best web development company in Costa Rica.
Keep reading
See what your business website needs and how to get one and how much a website costs in Costa Rica. If you want a home page built to bring you customers, see our website design service or book a free 30-minute call and we'll review yours together.
Information reviewed in November 2026.
Rather talk first? Book a free video call or price your project.
Keep reading
Web Design · November 11, 2026Website redesign: when it makes sense and how to do it without losing GoogleSigns your website needs a redesign, what to keep so you don't lose your Google rankings, and the steps to change it without losing customers.
Web Design · November 10, 2026Is your website slow? How to tell and what to doHow to check for free whether your website loads slowly, what makes it slow and what to fix first so you don't lose customers or Google rankings.
Web Design · November 9, 2026What to do if the person who built your website disappearedHow to recover your website and domain when your developer stops answering: what to check first, who to ask for help and how to keep it from happening again.
